Subliminal Messages are backed by 50 Years of Science
Kaser, V.A. “The Effects of an Auditory Subliminal Perception Message Upon the Production of Images and Dreams”. Journal of Nervous and Mental Disease (1986). * Subjects listened to an audio subliminal message. The message was mixed with a regular music recording. Another group of subjects simply listened to the regular music recording without the subliminals. * Both groups were asked to create a pre-test drawing before and immediately after the music was played as well as a drawing of any dreams they had the previous night. * When the drawings were examined, the effects of the subliminal message could be seen.The drawings of the people who listened to the music with subliminal hidden content contained images relating to the suggestions they were listening to, whereas no correlation could be found with the control group. * Kaser concluded that “the unconscious/subconscious mind is able to perceive a recorded verbal message that cannot be consciously heard”, proving the existence of subliminal perception.
"The Generalizability of Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without Awareness on Social Behavior" - Robert F. Bernstein, Dean R. Leone and Donna J. Galley This article describes three experiments investigating the extent to which subliminal mere exposure effects arc obtainable not only with simple stimuli but also with complex human stimuli in social situations. In the first experiment, undergraduate subjects were exposed to slides of abstract geometric figures at both subliminal (i.e., 4 ms) and supraliminal exposure durations. Subjects1 attitudes toward the subliminally presented stimuli became significantly more positive with repeated exposures, even when subjects were unaware that exposures had occurred. Experiment 2 demonstrated that similar attitude changes are produced by subliminal exposure to photographs of actual persons. The results of Experiment 3 indicate that attitudes toward persons encountered in the natural environment of the psychology experiment are also enhanced by subliminal exposure to a photograph of that person. These findings are discussed in the context of prevailing models of mere exposure effects as well as an alternative psychodynamic model. Implications for research on attitudes, social cognition, and interpersonal object choice are also discussed
Ariam, S. and Siller, J. “Effects of Subliminal Oneness Stimuli in Hebrew on Academic Performance of Israeli High School Students. ” Journal of Abnormal Psychology (1982) * 10th grade students were shown subliminal messages in Hebrew saying; “Mommy and I are one”, “My teacher and I are one” and “People are walking in the street” (a neutral statement). The Students received the messages four times per week for 6 weeks. * 6 weeks later, the students exposed to the subliminal statement “Mommy and I are one” scored higher in a maths exam than the other groups. Psychologists claimed the messages such as “Mommy and I are one” would boost the students self esteem and have an effect to help them learn. Also interestingly when the messages were revealed so the students were aware of what they were receiving the effect failed, giving support to the effectiveness of sending a subliminal message rather than an overt one.
In another study conducted by Dr. Becker experimental and control groups were asked to guess a three-digit number. The experimental group was exposed to the number subliminally embedded in behind a pink noise (similar to white noise) based audio track. In three different trials an average of 77% of people exposed to the subliminal numbers guessed correctly, in comparison to only 10% of people in the control groups who weren’t exposed subliminally to the numbers. This again confirms that subliminal messages are perceived at a non-conscious level.
Plumbo, R. and Gillman, I. “Effects of Subliminal Activation of Oedipal Fantasies on Competitive Performance.” The Journal of Nervous and Mental Disease (1984): * Subjects tested for their darts accuracy. They were exposed to the following subliminal messages; “Beating him is OK”, “Beating him is wrong”, and a neutral control message of “People are walking”. * Results showed that people exposed to the message “Beating him is OK” showed greater dart-throwing accuracy than people listening to any other messages. Psychologists claimed the messages such as “Mommy and I are one” would boost the students self esteem and have an effect to help them learn. Also interestingly when the messages were revealed so the students were aware of what they were receiving the effect failed, giving support to the effectiveness of sending a subliminal message rather than an overt one. This study shows that even a simple positive message played while throwing darts can induce a greater level of accuracy.
Palmatier, J.R., and Bornstein, P.H. “Effects of Subliminal Stimulation of Symbiotic Merging Fantasies on Behavioral Treatment of Smokers.” The Journal of Nervous and Mental Disease (1980): * Thirty-four people underwent a 3-week, group-oriented smoking cessation therapy package. * Results showed that the subliminal messages affected post-treatment smoking behavior of the group. i.e. the people who received subliminal messages after their regular therapy had a lower rate of relapse into smoking again. A follow up study by Palmatier and Bornstein found that “subliminal messaging noticeably improved the progress of subjects attempting to quit smoking”, when compared to the group not exposed to subliminal messages.
Parker, K.A. “Effects of Subliminal Symbiotic Stimulation on Academic Performance: Further Evidence on the Adaptation-Enhancing Effects of Oneness Fantasies.” Journal of Counseling Psychology (1982): * 60 college students on a summer law course for 6 weeks received subliminal messages before 3 of their 5 lectures per week, as also before and after a brief minute counseling session. * The subjects exposed to subliminal messaging achieved significantly higher grades than the others, which were consistent with other earlier studies.
Shevrin, H. Shevrin, H. “Does the Averaged Evoked Response Encode Subliminal Perception? Yes.” (1975): * Research showed that peoples responses to a given stimulus were statistically lower when subjects were consciously aware, but when the stimuli was presented in a subliminal fashion the response rate was significantly higher. * Despite people being unaware of the stimuli, measurements suggest that our minds do still become aware. This suggests that while the mind is not consciously aware of any messages, the subconscious mind can pick up on the subliminal information and respond in the same way as if it was received under regular conditions.
"Don't you know that you want to trust me? Subliminal goal priming and persuasion" - Jean-BaptisteLégal, Julien Chappé, Viviane Coiffard, AudreyVillard-Forest We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal “to trust”. Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal “to trust” leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source. Research highlights ► Subliminal priming of the goal “to trust” enhanced the persuasiveness of a subsequently displayed message. ► Participants primed with the goal of trusting evaluated more positively the message and its source. ► Primed participants also expressed more behavioral intentions in line with the message. ► The goal “to trust” is a general goal that can influence information processing and persuasion.